Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to enhance their data collection processes. While it needs much more technical knowledge than routine GTM and might present extra expenses, it can bring about better precision and even more dependable data
Pixel tracking uses a piece of code to sign up conversions on your web site. It's very easy to establish and less prone to ad blockers.
1. Much more precise information
The typical approach of tracking conversions on a website, using pixels, is having problem with altering web browser personal privacy plans. This suggests that the information being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it ought to be.
Server-side monitoring is a much more safe alternative that aids to bypass these constraints, as it's filled from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This offers much more precise data and a much more total photo of individual trips throughout channels.
Furthermore, this kind of monitoring enables companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be tough for pixel-based tracking. This versatility provides marketing professionals a lot more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by altering the postback URL.
2. Much better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make more educated marketing decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can result in data collection interruptions and inaccurate outcomes. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is much less prone to interference.
This type of monitoring likewise enables companies to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is necessary considering that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is much more reliable for services seeking to adapt to these adjustments.
3. Less prone to fraudulence
Server-side tracking enables services to control information hauls before it gets to third party endpoints, improving safety and privacy. This is specifically crucial as different internet browsers and platforms increasingly alter how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side tracking allows you to catch user information directly on your own servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a collection of directions that informs your site's server what occasions to tape-record. This information is after that sent to analytics tools like Google Analytics and Facebook Business. It's likewise used to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternate approach that utilizes a tiny piece of code on your webpage to gather information from users.
4. Less complicated to execute
Server-side monitoring is a data collection procedure that takes place on the site's very own server, bypassing internet internet browser restrictions. This means that data collected by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the extent of data administration and gives organizations a lot more control over transmission, making it generally a lot more dependable. Because of this, it's much less susceptible to information challenges triggered by points like a broken connection or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the server. This enables you to have even more exact data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents performance marketing solutions the monitoring limitations imposed by web browsers and advertisement blockers.